© 2018 ECD Automotive Design. All images are the property of ECD Auto Design and cannot be used without our consent. E.C.D. Automotive Design is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Jaguar Land Rover Limited, or any of its subsidiaries or affiliates, including Jaguar Land Rover North America, LLC. DEFENDER and RANGE ROVER are registered trademarks of Jaguar Land Rover Limited.
Project AJ | Custom Land Rover Defender 90 by ECD
February 8, 2019
E.C.D. Automotive Design Launches World’s Best Concierge Program
February 22, 2019The RRC was first launched to production in 1970, which had been imagined as a affordable, simple and suitable vehicle. The original RRC was designed with the U.S. market in mind when first produced, with a planned launch in 1971, but it didn’t take place with lack of finances and production capacity. It was labeled “A Car for All Reasons” and offered top speeds in excess 100 mph along with 3.5 tons of towing capacity. Most of the RRC’s original bodywork was constructed from lightweight aluminum except for the two-section rear tailgate and the bonnet on all but the earliest models.
The classic dashboard, nicknamed the “Hard Dash” by Range Rover enthusiasts owing to its hard, low quality plastics. With little functionality compared to its predecessor the “Hard Dash” with little room for functional switches and no airbags equipped in the dash, the “Hard Dash” is not the first choice for people redoing their RRC. The classic dashboard remained with the Range Rover Classic until it was replaced by the “soft dash” in 1994.
With the introduction of the 1994 Range Rover Classic interior redesign, the car gained a ‘soft feel’ safety dashboard. The ‘soft dash’ model as called by motor trade and enthusiasts was derived from the newly facelifted Series 1 Discovery at the time. The dash had new switches and instruments in it to give it a refreshing look. Equipped with an airbag system in the dash along with a modern look to the switches, it is a more functional and safe dashboard for the RRC. With a softer to the touch feel with higher quality leathers and stitching throughout the complete look of the soft dash has a more modern feel.
E.C.D. Automotive Design can create a nostalgic look with the hard dash in your custom RRC, but it also can create an up to date, modern feel inside your custom RRC. With the three different models in the Retro, Pinnacle, and Pursuit E.C.D. RRC’s each has a different interior and exterior feel. The Pursuit and Retro have the 1984-95 Classic “Hard Dash” in it while the Pinnacle has the 1994 ‘Soft Dash’ in it.
