Is there truly anything better than cruising down the highway or the backroads behind the wheel of a classic Land Rover Defender? At ECD, we don’t tend to think there is, and if you’re anything like us, you probably don’t either. There’s just something special about the Land Rover Defender, especially the 1970s Land Rover Defenders. These vintage Defenders demand attention out on the road not only with their physical presence but also with their aesthetic draw. Here’s a look at the 1970s Land Rover Defenders and the iconic Land Rover legacy.

The 1970’s was a significant decade for the Land Rover Defender as it would soon become an iconic luxury vehicle that would open many doors of styling and functionality. We all know that the Land Rover Defender has always been known for its functionality, robustness, durability, and versatility. Its reputation became a household name much in part to this. However, its timeless design of the 1970’s, with its boxy shape created an iconic brand that continues to appeal to enthusiasts today. The simplistic boxy design would pave both the on-road highway, and off-road path to an unmistakable brand identity that stood out from the competition. A design that would last through the decades and become not only recognizable, but unmistakable for any other brand, 50 years later. This is truly the epidemy of the making of an icon.

Why the 1970’s Were So Iconic for the Land Rover Defender

As absolute enthusiasts of the classic Land Rover Defenders, we at ECD Auto Design certainly have a special place in our hearts for the 1970’s models and all the nostalgia that surrounds them. They were and still are a marvel with their rugged charm, and indisputable reliability, which is why these vehicles were the first in our product mix.

The 1970s Land Rover Defenders was not just about getting from point A to B; it was about the journey, the adventure, and the thrill. It was about being part of something, a club. Its robust design and exceptional performance made it a favorite among explorers, adventurers, and even the military. The Defender was known for its ability to conquer any terrain, making it a symbol of resilience and unyielding power.

Even today, decades after its first release, the 1970's Land Rover Defender continues to command respect and with renovations and customizations now possible through ECD Auto Design, a new life is being pumped into these classic icons.

The Start of Luxury Design

The Range Rover Classic as it is now called, was the first model of Land Rover’s iconic luxury vehicle lineup. We have talked about its unmistakable boxy design, but the luxurious and spacious interiors also elevated the brand to become a lifestyle choice. It became a leader in the luxury vehicle market with its state-of-the-art amenities, luxury leather seating, etc.

What was unique about this vehicle was that it became a statement for adventure as well as luxury. You did not have to choose one over the other. It provided a comfortable ride that high society was proud to drive, while also satisfying the most adventurous expeditions. Being uncompromising, the Land Rover made a statement in all settings and situations, whether it was driving up to the newest chic restaurant in town or taking it off-road on its newest adventure. Without a doubt it began a revolution of what a four-wheel drive could be and paved the way for an iconic future. 

The Legacy of the Land Rover Brand

But the Land Rover legacy is not just about its style and craftmanship, it is about its philosophy and followers. Without this, there is no legacy. It’s about the stories and the adventures that so many have had while owning and riding in these vehicles. The classic 1960s Land Rover Defenders were about wanting to get your vehicle dirty and by doing so, inviting off-road adventures and the memories that were formed because of that mindset.

During this period, the Defender became more than just a vehicle; it was a symbol of adventure and exploration. Why was there such a following of this vehicle? It was more than its rugged design and off-road capabilities; it was the spirit that came with it. The camaraderie among Defender owners was an experience within itself. Enthusiasts formed clubs and societies to share their passion for these iconic vehicles. They would gather for off-road expeditions, sharing stories and experiences that they had while on their adventures. The Defender was always at the center of the conversation as it was the literal companion that provided the adventure. It was the common ground that opened them up to new relationships and even more adventures.

Land Rover today stands for luxury, adventure, and an uncompromised legacy. Every excellent brand has a journey and a story, and the Land Rover is no different.  It was built from an iconic legacy that started in 1948. Inspired by Jeeps used in World War II, its main purpose was to be a workhorse on British farms. It was built to conquer rough terrains and get the job done. It has certainly gotten the job done both on and off-road, whether as transportation, on the farm or being used by the British Army for many expeditions where the terrain was beyond challenging. It has built a reputation for reliability and standing up against the harshest conditions. This is a vehicle that so many adventurers have created stories around and this is a vehicle that a legacy has been built around.

The Land Rover Series IIA and Series III – Paving the Road for the Defender Ahead

Although Land Rover Defenders officially started production in 1983, they had notable predecessors including the Series IIA and Series III, both with their unique place in building an iconic brand. The inspiration for the original Land Rover Series I was the World War II British Army Jeep beginning in 1948, while the Series IIA was manufactured from 1961 through 1971 as a workhorse and solidified a reputation for robustness. The Series IIA was also quite versatile regarding powertrain and body style. You could choose a coupe, sedan or even a 2-door pickup option for a body style. As for the powertrain, you had the option of a 4-cylinder diesel engine or 4- or 6-cylinder gasoline engine for your power source.

Series III – A Step Closer to the Luxurious Defender.

The Land Rover Series III

Land Rover began manufacturing the Series III in 1971, which was really the platform’s introduction to luxury. This was a major platform change that included enhancements from the inside out and under the hood. 

Inside the vehicle you could see the difference right away when you laid eyes on the new dashboard with easier access to controls and gauges. The vehicle also boasted more comfort while driving with upgraded seating options, better insulation, more interior storage, etc. In addition, you could upgrade your heating and even add air conditioning as an optional luxury item. There were also many new trim offerings to elevate the interior and driving experience, thus elevating this vehicle luxury status. 

The exterior changes were a refresh with updates to the lights and grill. Under the hood, you could now have some real power with a 3.5L V8 gasoline engine option along with 2.25L engines in both gasoline and diesel options.

Other enhancements included enhanced suspension for a more comfortable ride and better handling as well as improved rust protection. This version was the final predecessor to the official Land Rover Defender which launched in 1983. Marking a new milestone from the previous 1960s Land Rover Defenders.

Inside the ECD Auto Design Restored 1970s Land Rover Defenders

At ECD, we specialize in restoring classic Land Rover Defenders, Range Rover Classics and Jaguar E-Types. We not only restore but modernize and customize to our customers unique requirements. We absolutely love working on vehicles from the 1970s and bringing them back to life. These vehicles have such a rich history and are truly iconic. Giving them new a new chapter and a new life is what we do, and we do it well, because it is truly our passion.  

The First Series IIA Restoration: Project Harmony

Our first restoration project was Project Harmony, which was Series IIA. This vehicle was restored with a modern Chevrolet LS3 engine capable of delivering 430 horsepower, a significant upgrade from the original 70 horsepower engine. Its striking Aintree Green Metallic exterior, complemented by a gloss black roof and Torino Terrier Beige Leather interior, makes it a true head-turner.

A Classic Restoration: Project Henry

The next Series IIA restoration, known as Project Henry, aimed to maintain the classic factory look while enhancing its modern-day road performance. Finished in full gloss Chawton white with brown vinyl seats, Project Henry perfectly captures the vintage charm of a Series IIA.

Embark on Your ECD Defender Journey Today

If you're considering a fully customized Land Rover Defender build, ECD is the ideal choice. Our expertise extends beyond 1970s Land Rover Defenders.  We are thrilled to offer bespoke builds on minimum 25-year-old Land Rover Defenders, Range Rover Classics and Jaguar E-type vehicles. All custom builds start with a classic vehicle and can be customized with modern amenities, powertrains, suspension, etc. to the customer’s specifications. To get a better sense of the customization options available, check out our Build Your Own Defender guide. If you're ready to start your build project, contact us today to learn more about the design and build process!

In the end, it's all about the perfect blend of the past and present. At ECD, we honor the Land Rover's rich history while infusing it with modern luxury and performance, promising a driving experience like no other.