E.C.D. Automotive Design, the award-winning custom automotive giant, today unveiled the all-new custom RRC, Project Alpha, in Los Angeles, California, just minutes from the company’s West Coast Design Studio located on Pacific Coast Highway.

With its classic, understated elegance the re-imagined RRC boasts a sleek exterior accentuated by a premium interior dripping with classic elegance that gives this one-of-a-kind vehicle an upscale, yet modern feel.

Available in three distinctive models, the Retro, Pursuit and Pinnacle Editions, each comes with a variety of premium exterior and interior treatments that take each of these models to even higher levels of luxury.

“The custom RRC by E.C.D. is designed to attract an entirely new group of buyers who want a vehicle that is versatile with an eye-catching, purposeful design for their daily driving needs,” states Scott Wallace, Co-Owner of E.C.D. Automotive Design. “We know that luxury buyers are among the most discerning consumers and with the new custom RRC models, we are delivering exactly what they're after — vehicles that truly make a statement while offering an empowered driving experience."

E.C.D. has claimed its place as the most requested builder of custom, handcrafted RRC’s manufactured in the United States.  Using the same approach to construct the new RRC’s as they do their award-winning Defenders, the build process begins with a client selecting the body style, drivetrain, wheels, tires, accessories, and exterior and interior colors of their custom RRC while working with E.C.D.’s Lead Vehicle Designer.  The E.C.D. team then finds the foundation RRC vehicle and begins the build process by tearing the foundation vehicle down to the bare chassis. Every project is then rebuilt, repainted, and reupholstered from the ground up at the Rover Dome, the company’s headquarters in Kissimmee, Florida.

“Our custom RRC’s are the kind of vehicle that are suited for practically anything,” comments Tom Humble, Founder & Co-Owner of E.C.D.  “Our clients will take the same design journey that they would with our custom Defender models. There really is no limit to how we transform the RRC into an SUV that supersedes everything currently being built.  Each will have a different look and feel, which means you’re not going to see 15 of the same vehicles lined up at your children’s school or at the valet. They’ll each be as unique as their owner and as comfortable as any new luxury automobile available today.”

Project Alpha was built to represent the custom RRC Pinnacle Edition on a ’95 long wheel base model.  This particular model, considered a favorite for many owners when it was first introduced, features an aggressive lower front fascia flanked by rectangular LED fog lights and 16’ custom painted Range Rover wheels wrapped with Michelin Defender tires. Exterior upgrades continue with a black roof top in full gloss, tinted side windows and custom E.C.D. badging to complete the look.  

Inside, the RRC Retro Edition features more comfortably bolstered front seats in Super Soft Cappuccino leather with complimentary Sand stitching and high-impact black piping, a classic soft dash, luxury black carpet, premium leather wrapped steering wheel and premium digital gauges.   

“The new E.C.D. RRC will finally bring the vehicle into the twenty-first century, without sacrificing its classic heritage and originality,” states Elliot Humble, Co-Owner of E.C.D. Automotive Design. “We’ve make it look and feel much more premium by focusing on some key design elements.  For example, we kept the original seats, but completely rebuilt them with premium leather, stitching and trim appointments. There is nothing comparable on the market.”

Complete vehicle specs attached for each of the three RRC model types.  Additional information on E.C.D. Automotive Design is available online at www.eastcoastdefender.com or call (407) 483-4825.

About E.C.D. Automotive Design
Headquartered in Kissimmee, Florida, E.C.D. Automotive Design (E.C.D.) is an award-winning builder of premium Land Rover Defenders and Range Rover Classics.  The company was founded in 2013 by three self-prescribed “British petrol heads,” brothers Tom and Elliot Humble, and Scott Wallace. Today, E.C.D. is known for its commitment to perfection, dedication to build quality and ability to maintain the heritage of their vehicles while bringing them up to 21st Century luxury.  E.C.D. is home to 52 full-time employees in its 30,000 square-foot manufacturing facility in Florida, known as the Rover Dome, and its West Coast Design Studio in Malibu, California.  

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Media Contact:
Michelle Harris
Office: (407) 483-4825
Cell: (321) 442-2134
Email: [email protected]