We love it when East Coast Defender (E.C.D.) shows off a new creation. That's because the company's products are generally over-the-top in exactly the sort of way we like. Our friends at Automobile have written about Project Viper in the past—an extreme off-road build for tropical climates. And also Project Invictus, the ultimate overlander with a roof-top tent and opulent interior. Now meet Project Rowdy, the Defender built to . . . picnic?

That's right. We're not talking about a wicker basket with a couple of bologna sandwiches in it, though (not to knock a good bologna sandwich, mind you). No, the picnic kit installed in the back of this Defender is a bespoke design from high-end automotive cabinetmaker Thewlis Gregson—a company better known for its shooting cabinets. Imagine an aristocratic British day of shooting, with beautifully engraved shotguns and snacks served from fine china, all stored in the same multi-purpose cabinet. Fancy is perhaps too subtle a word.