Unit 107 - 4930 Industrial Lane Kissimmee, FL 34758
(407) 483-4825
UK Logistics Center
Unit 5 Crown Industrial Estate
Oxford Street
Burton-on-Trent
DE143PG
01283 450179
ECD Auto Design is an Equal Opportunity Employer.
The Classic SUV market has never been more popular than today. The popularity of SUVs has been driven by several factors including their luxurious ride and drive features, substantial passenger capacity, roominess, towing capacity, off-road capabilities as well as many other attributes. SUVs are perfect for the active lifestyles of today in which adventures are taken both on and off-road.
Where did the SUV get its start? It owes much of its appeal to the classic models that paved the way for the modern vehicle's design and functionality. They started as rugged vehicles used more for utilitarian needs in the 1960s and evolved into the luxurious and capable SUVs of the 1990s. As these vehicles have continued to create and build upon a classic legacy, there have been a few SUVs that have truly stood out as pioneers in the segment and have paved the way for today’s market.
When it comes to identifying a pioneer in the Classic SUV market, the Land Rover Defender is one of the first classics that come to mind. It was introduced in the 1940s as a military vehicle and would soon become a work horse utility vehicle that would find its home on farms and off-road work due to its ruggedness. Known today as the Defender, it went through a few badges including Series I, II and III before its final name to date of Defender.
It had a simple boxy design that did not change very much through the decades. This helped make it an unmistakable icon even as it cruises the roads and off-roads today. Capability wise, the Defender had been given what was needed for off-road adventures including powerful engine options and a coil spring suspension.
Introduced in 1970, the Range Rover Classic broke new ground by offering a very capable off-road vehicle and incorporating luxury options. It would be the first SUV to feature a permanent four-wheel-drive system. This, along with its sophisticated suspension setup and powerful V8 engine options, made it as comfortable on the highway as it was capable of on rugged trails.
The Range Rover Classic offered an unprecedented level of comfort, featuring leather upholstery, air conditioning, and later, electronic features like anti-lock brakes and traction control. It set the template for the modern luxury SUV, becoming a favorite among celebrities, royals, and anyone who desired an off-road vehicle that did not compromise on luxury. It played an important role in the progression of modern-day luxury SUVs.
Toyota launched its FJ40 SUV in the 1960s as an affordable SUV option as compared to some of the competition. This lower price point opened availability to a wider market and fueled Toyota’s success in the market. The price point was only the beginning, as it built a vehicle with a solid reputation for reliability and one that could easily adapt to off-road adventures. It had very distinctive round headlights and featured flat fenders, and a simple, utilitarian design. It was not only built tough, but also boasted a powerful inline-six engine, giving it the power to take on any adventure with ease. This classic SUV remains a coveted choice among off-road enthusiasts and collectors today.
The Jeep Wagoneer, introduced in 1963, seven years ahead of the Range Rover classic, is often credited as the first luxury SUV because it introduced many features that would become standard in later SUVs. Some of these features included an automatic transmission, power steering, and a powerful V8 engine. The Jeep Wagoneer also offered a spacious interior, comfortable ride, and upscale trim options setting it apart from other vehicles that were built more for utility only purposes, making it a favorite for both families and adventurers.
Throughout the 1970s and 1980s, the Wagoneer continued to evolve, becoming the Grand Wagoneer in 1984, which offered even more luxurious touches like leather seats, wood-grain paneling, and advanced electronics for the time. Its blend of rugged capability and comfort laid the groundwork for future luxury SUVs.
First launched in 1966, the Ford Bronco was America's answer to the growing demand for a compact, rugged 4x4. It quickly became a cultural icon, beloved by off-road enthusiasts for its sturdy design, excellent maneuverability, and versatile capabilities. The Bronco's removable top and doors, combined with its short wheelbase, made it ideal for both urban streets and backcountry trails.
The Bronco maintained its rugged charm throughout its production run until 1996, and its recent revival has only served to highlight its enduring appeal. With a rich history and a loyal fanbase, the Ford Bronco remains a symbol of American off-road culture.
General Motors has a strong history of building SUVs of all sizes and class levels. Although, the automotive giant was not the first to the SUV market, it did join with a solid vehicle once it recognized the growing demand and promising future of the segment. In 1969, the Chevrolet Blazer was introduced and quickly built a solid reputation for its robust build and performance. It also offered a removable roof which allowed for an open-air driving experience that became very popular with the outdoor enthusiasts.
The Blazer was powered by a V8 engine, had 4-wheel drive capability, and was priced reasonably for all that it offered.
Toyota introduced the FJ60 in the 1980s. With demand increasing for more comfortable SUVs that could be used for daily commute as well as provide more comfort for the entire family. It was important that the FJ60 kept the ruggedness of the FJ40 but offered even more comfort. It started by extending the wheelbase to provide more interior space. It also added more features and upgraded comfort amenities such as air conditioning, plush seating, and improved sound insulation to make the ride even more enjoyable.
Classic SUV, have become the most popular vehicles sold today. The 1960s through the 1990s were pivotal years for the segment. SUVs started as utility vehicles in the 1940s used in the military or working on the farm, etc. Then as they gained popularity, taking them off-road for adventures was introduced and the true legacy period began in the 1960s.
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Unit 107 - 4930 Industrial Lane Kissimmee, FL 34758
(407) 483-4825
UK Logistics Center
Unit 5 Crown Industrial Estate
Oxford Street
Burton-on-Trent
DE143PG
01283 450179
ECD Auto Design is an Equal Opportunity Employer.
© 2023 ECD Automotive Design. All images are the property of ECD Auto Design and cannot be used without our consent. E.C.D. Automotive Design is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Jaguar Land Rover Limited, or any of its subsidiaries or affiliates, including Jaguar Land Rover North America, LLC. DEFENDER and RANGE ROVER are registered trademarks of Jaguar Land Rover Limited. We build restored defenders, range rover classic's, and jaguar etypes.
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